The student team presented their final project to the SRVVB at the conclusion of their Responsible Management course at Bucknell University. Pictured (L to R) are Sharon Wagner, SRVVB Operations Director; Charlene Bui, Jossette Sullivan, Stephanie Ciardiello, Amar Tahirovik and Judy Machesic, SRVVB Interim Director.
LEWISBURG — The Susquehanna River Valley Visitors Bureau is measuring its social impact through a Bucknell University partnership. Officials say the project evaluates how tourism efforts affect the community and environment.
Professor Vanessa Hill says Bucknell’s Responsible Management course connects students with local organizations for hands-on analysis. Senior business majors helped the bureau complete a national B Impact Assessment.
Visitor’s Bureau Interim Director Judy Machesic says tourism leaders want to strengthen ethics, transparency, and environmental responsibility. She says the bureau received a qualifying score if nonprofits were eligible for certification.
The post Visitors Bureau Partners With Bucknell On Impact Study first appeared on Newsradio 1070 WKOK.
